CIM Marketing Club: Latest Trends in Digital Marketing

Speaker: Daniel Rowles- CEO of Targetinternet.com and programme director at Imperial Colledge.

Key points:

1. AI- Artificial Inteligence It is a great tool if you know how to use it properly. In today's world, AI has become readily accessible to all, making it vital to acquire AI prompt skills to excel in this field. Commanding AI tools with precision is crucial to attain optimal results. Employers are actively searching for candidates who can effectively leverage AI for greater success. As Daniel Rowles aptly stated, failing to utilise AI can put you at a significant disadvantage. Some of the AI applications that you should be aware of: ChatGPT; Google AI; Canva AI; DALLE3;

It is important to keep personal data confidential in AI development to prevent AI from using personal information to further its development, it is crucial not to include any personally identifiable data unless you are using a privately controlled or owned account.

2. The Rise of AI-Generated Content: Implications for Marketers

With the help of artificial intelligence (AI), generating various forms of content such as book covers, social media posts, blogs and charts is now possible in a matter of minutes. As a result, the volume of content being uploaded has grown exponentially in recent times, making it increasingly difficult to reach your target audience.

3. GOOGLE

• The 'Keyword Everywhere' extension from Google is an excellent tool for SEO and content creation as it enables you to identify popular keywords at the time.

• Google Analytics 4 is an improved version of the company's analytical tool, which was necessary due to the limitations of the previous version. However, the new version is more complex to understand because of the different terminologies used and the additional information, but it offers substantial benefits to businesses. As a result, there is a high demand for those who can use this tool.

• With the advent of browsers rejecting cookies, it has become increasingly difficult to collect data. In response, Google is planning to utilise AI to compensate for this data loss. Soon, the platform will automatically track your every move through AI. While this feature has not been implemented yet, it will be available soon.

5. AI Agents: The Future of Task Automation AI platforms that act as automation agents are revolutionizing the way we work. By issuing a single command, these platforms utilise various AI tools to complete tasks in a recurring process. For example, AI Agents will generate a task list using one AI tool and then complete each task with the help of other AI tools. These agents can be enhanced with plugins, such as DALLE3, to increase their functionality and usefulness.

Further

The next Marketing Club webinar is on Wednesday, 15th November 2023 - Social media and the impact of cancel culture on brands

The webinar will begin at 1.00 p.m. as usual

The speaker will be Maxine Hands, a media and marketing expert known for translating complex consumer insights into clear and effective comms strategies. Follow this link to read more and to register for the event:

https://www.cim.co.uk/event/115323/

Sadia Arshad- CIM Student Ambassador